Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Keep the subject and verb close together. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. News releases are one of the most commonly used tools for PIOs. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Campaigns that combine a mix of media are more likely to be effective in influencing people. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. An important part of your role as a PIO is to communicate with your community before something happens. Resource Typing Definition for Response . AZ Department of Health Services Directors Blog. Verdi White: And I believe that that has helped in our relationship with the media. It will keep you focused and is the foundation for evaluating your campaigns success. This course can provide a basic understanding of the PIO function for those new to the position. Develop and pre-test materials C. Develop an action planD. Evolving media (Web sites, email, blogs, social networking sites, etc.). Two PIOs talking to each other on the phone about a news story that involves both of their agencies. 16825 S. Seton Ave., Emmitsburg, MD 21727 The most popular social networking sites have groups, which offer chat boards for members. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Campaigns are usually multifaceted, combining events and various media to get the message out. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. A defining characteristic of wiki technology is the ease with which pages can be created and updated. The subject is the. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. What is happening in other areas? Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. (Passive). Identify how messages should be conveyed. . Take a zombie apocalypse for example. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. . Score .9906. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. ), John enjoys boating, swimming, and to fish. . 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Switchboard: (301) 447-1000 The National Incident Management System (NIMS) is:A. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Avoid getting involved in these media disputes. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Check off the things you would plan to include in your Go Kit and add other items as you see fit. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. 1928 0 obj <> endobj ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Determining hazard impact is a crucial component in emergency planning. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. This course can provide a basic understanding of the PIO function for those new to the position. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. endstream endobj 1929 0 obj <. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Its community preparedness. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. C. is a failed theory and should not be used by modern public information officers. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Increased information needs can be handled. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Now that you have some tips for better writing, lets look at how to write a news release. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. As a PIO, your target audiences include . Leaves the decision as to who will be in the pool to the media. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. The good news is that preventing heat related illness is easy to do if you just use common sense. 524 0 obj <>stream It was absolutely the very best thing we could have done. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). EMI is introducing a limited number of IS courses that have been translated to the Spanish language. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Speak to several members of the media at one time, especially during an incident. D. Identify opportunities for public awareness campaigns. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. 1. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Many edits, however, can be made in real-time and appear almost instantly online. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. This awareness-level training is suitable for new PIOs. That you will get them information and be back to brief themand then do so.
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